Star Dot Star picks up another design award! "Transformation from Tragedy," a book designed by Star Dot Star and published by WordPoint Publishing won a Gold Hermes Creative Award. The Hermes Creative Awards is an international competition for creative professionals and is administered and judged by the Association of Marketing Communication Professionals.

Star Dot Star has completed work on a commemorative postcard for the Tempe Center for the Arts grand opening. The postcard features artwork from local Italian photographer, Philippo Tagliati, who photographed the construction of the center in its various stages of completion. The postcard also has a perforated section that can be torn off and sent as a personal postcard. Be sure to check out the Tempe Center of the Arts. The new center is AMAZING!

We have updated the Roadside Relics website to add some new content and liven up some of the pages. They needed some new updates to their news section and also to their custom shop to make them more inviting to viewers and allow for more easily updating those areas. To accomplish this we added a new rotating view of the custom shop that has helped to create some excitement for their products. We also added an updated news area on the home page and a spiced up main news page. This allows them to add different types of news items to their website and keep their viewers up to date on new products and events that Roadside Relics has.

We have completed design and development of the new Scottsdale Artists' School website. This new website has updated the school's look to make it more inviting and easier to use. It also has allowed the school to manage their own website using easy to understand edit pages. They can login and add content and images that get sized correctly without needing to know code or manipulate images in Photoshop.

Fox 10's Yetta Gibson visited Star Dot Star today to talk about our continued work with www.OfficialJordinSparks.com, click here to check out the news clip.

Star Dot Star designed the packaging for Jordin's Sparkin' Hot Salsa from Sting 'N' Linger. Click here to see the packaging on the news.

Star Dot Star was quoted in the articled "Business booms to Jordin's tunes" in the Daily News-Sun, check it out!

Star Dot Star was on the front page of AZCentral! Check out the story "Stars rise for duo who designed 'Idol' Jordin Sparks' Web page"

Visit www.AZFamily.com to read the article written about Star Dot Star and www.OfficialJordinSparks.com.

Jordin Sparks' success spills over to Web design company

Erin Zlomek
The Arizona Republic
Apr. 26, 2007 03:03 PM

American Idol made Jordin Sparks, a Glendale 17-year-old, a household name, earning her spots on magazine covers and offers for record deals.

Each week when Idol airs, Sparks gets another big break - and so do her Web designers, two entrepreneurs working out of a home office in Phoenix.

When Sparks made AI's Hollywood cut, her fan club commissioned Star Dot Star, a graphic design and software development company, to build a Web page. Star Dot Star founders Jim and Lisa Sipe took the assignment a step further. advertisement

"We really try to pull together all parts of a customer to create a brand," Jim said. "Second, we solve any business or workflow problems, whether it is with inventory or shipping, usually things that are done online."

The tiny firm applied its hybrid combination of marketing, Web development, graphic design and workflow problem-solving to all things Jordin Sparks. The effort was quickly noticed.

As Sparks grew in popularity, so did Star Dot Star. Almost overnight, the 5-year-old company with a list of about 20 local clients more than quadrupled its Web traffic and soon began courting national customers.

Jim and Lisa, Star Dot Star's only employees, first created a Jordin logo, a "cartoonized" photo of the singer on a star backdrop. The logo has appeared on television, a billboard at Westgate City Center and hundreds of fan club T-shirts and bumper stickers. They designed an official Jordin Sparks Web site, a portal where fans can get accurate information and fan club merchandise. Finally, they organized a way for fans to send the singer fan mail, order products and participate in AI viewing parties.

Because the Fox network prohibits AI contestants and their family members from contacting media or other business prospects, the fan club's Web site gives outsiders an avenue to gain information about Sparks and work with her fans, rather than work with the star herself.

With the Sipes' work, www.officialjordinsparks.com started about a month ago with about 100 viewers in its first week. It now pulls an average of 10,000 page views a week.

Because Star Dot Star links its own company Web site to Sparks' page, its own traffic has grown from 100 to 1,000 visitors a day over the same period, Jim said.

Not long ago, the firm scored its first national advertiser, Lexi Lu designs, a nationally marketed jeweler that designs pieces for celebrities and high-end boutiques.

Talks with other potential clients continue.

"What we've really seen is the potential for growth," Jim said.

FOR IMMEDIATE RELEASE

Star Dot Star, LLC Hires New Employee Maria Richer to serve as first account manager

PHOENIX, AZ, April 16, 2007 – Star Dot Star a graphic design and web development boutique, recently hired Maria Richer as their new account manager. Ms. Richer will develop new business, manage customer relations and manage new projects.

“We are excited to have Ms. Richer join our creative team,” said Lisa Sipe, owner and creative director of Star Dot Star. “As the first account manager in our 5 year history, Maria brings rich experience in helping companies expand their sales and manage client relations.

Ms. Richer has over 5 years of business experience. At her most recent employer, a medical spa and plastic surgery practice, she was the front office manager. Before that, she worked as regional operations manager and national trainer for Fountain of Youth Laser and Skin.

Ms. Richer pursued her education at The Art Institute of Fort Lauderdale and The Art Institute of Denver. She is originally from Dallas, Texas and currently lives in Mesa, Arizona with her fiancé and their three dogs.

About Star Dot Star, LLC Star Dot Star is an award-winning Phoenix firm specializing in graphic design and web development services for businesses throughout the southwest. Since 2002, Star Dot Star has built an impressive reputation for producing print and web materials that are strongly market-focused, solve problems and look smart and sophisticated. For more information on Star Dot Star, visit www.stardotstardesign.com or call 480-785-7659.

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The WordPoint Publishing Website is live! Stay tuned...their new book Transformation from Tragedy: Stories of Faith, Hope and Community after the Tsunami will be out soon.

The eye lounge catalog launch party was attended by previous and current member artists, Shelley Cohn, the owners (and catalog sponsors) of Armstrong-Prior, Inc. and many other members of the art community. Ms. Cohn spoke about the downtown Phoenix art community and fabulous food and drink were shared.

Jordin Spark's Official Fan Site, designed by Star Dot Star, was featured on Fox 10 News by reporter Yetta Gibson. Watch the clip!

The website for local pop artist Melanie Travis is launched. Visit it!

The Official Fan Site for American Idol Season 6 contestant is launched. Visit it!

The southwestNET:painting exhibition featuring Star Dot Star owner, Lisa Marie Sipe, closes at the Scottsdale Museum of Contemporary Art. Read about the exhibition.